2023 Summary & 2024 Projections

snuck in a 111glass here...

 Another year passes as we continue to make advances!  Honestly, it has been a tough year but your support and some good ole 'nose-to-grindstone' has made 2023 a decent one.  We grew ever so slightly but it certainly took some 'small business hustle' to get it done!  A grey recessionary cloud has been over our heads for the last few years, leaving us somewhat nervous - but we're now slowly, but surely, finding the courage to invest in the future.  I've summarized some of our achievements below and wrap up with projections for 2024 and onwards.  We continue to build this company to support the 111 platform and grow further to become the go-to shop for niche and supercars of all types in the Temecula Valley.

Parts

We introduced 11 new products or production derivations in 2023.  We launched a couple of big items, a few medium items and a few small easy to do bits as well.  The shiftR111 2.0, 111glass and RS343 were probably our biggest new products.  The DOT glass windshield required a huge tooling investment that will take years to pay off but we are glad we made the leap to ensure you have access to a critically important component.  The RS343 turned out even better than we thought!  Our Tcable fixes an ever increasing issue that is plaguing earlier cars with higher miles.  The LEDkit is another tasty bit that makes these cars fun to drive at night - fixing those woeful stock lights.  We reissued the subSTIFFY2 and created a Special Edition ETHOS wheel.  Our Emira  Decat landed before the actual car - at least in North America!

Driving the Tail of the Dragon was a hoot!

R&D

We completed the tune for the KATANA3 and have been really happy with how it is running.  Kits are shipping in early Jan.  A related development is advances we have made with tuning the ECU.  Our partner, Brent@Xclusive Tuning has advanced our abilities to the point that we believe we are the leaders in our control and understanding of these ECUs.  We continue to learn more and will be attempting CARB certification for the KATANA3 this year.  The Evora Stage II tune that we developed showed a 40hp bump and promises even more.  A couple of new Nitron innovations are coming.  We have been testing a new 46mm Single on our 111RS and will release it this year.  Their Emira solutions are also coming together.

Service

We serviced over 100 cars in 2023.  Cars from all over the country have been sent to us for work.  At the time of this writing, we have cars from CA, TX, OR, GA and SD.  We're proud to work on these cars and flattered that owners are willing to send their cars across the country to get our form of TLC.  We want to see these modern Lotus on the roads for decades to come and continue to invest in our service capabilities to ensure we can meet your needs.  To that end, we've added another excellent technician who hails from Ferrari of SanDiego.  Jorge joins Carlos to give us a team that can service sportscars of all types.

Collision

We repaired a dozen cars in 2023 that needed collision work.  Keeping these cars on the road is important to us.  Bringing a few back from being totalled warms our enthusiast hearts!  

111RS #002

Cars

We finished another 111RS and started two more builds in 2023.  These cars are getting real attention from drivers looking for a pure driving experience.  Our comprehensive upgrades enhance the cars and are winning over many owners.  As we find new improvements, we have been incorporating them into each build.

Equally important is that we restarted production of our Drakan Spyder.  We had secured all the remaining IP that we did not own, during COVID, but it took until last year for us to gather the resources to restart production.  Cars #8 & 9 are in build.  Supply chain challenges remain the biggest hurdle as we discover certain parts are no longer available - the steering rack has confounded us much of 2023 but we have a solution in the works.  We plan to build up to 6 more this year if the Lightweight Gods remain smiling...

Drakan #9

Another new project that we've managed in 2023 is selling an ICE to EV conversion for a Jag XKE.  We partnered with Electrogenic to offer their bolt-in solutions for several classic cars.  I believe there is a market for these products as most people are getting accustomed to the ease and reliability of EVs vs ICE - especially in old cars that often sit broken.  These conversions are breathing new life into cars that have otherwise been languishing unused.

Events

We hosted or attended over 10 events in 2023 not including the cars & coffee events!  From Miami, to TN to Detroit to Fremont along with England and more.  It was great to meet up with many of you and see your cars.  One of my great joys with this business is getting to hang out with like-minded car folks.  The Tech Seminar we hosted with Brent was our first where we allowed clients to attend on-line.  Expect more of these in 2024.

  

2024 Projections

We will be doing more of the same in 2024 that we accomplished in 2023.  

We are shooting to deliver 3-6 111RS in '24 and 6 Drakans.  EV conversions are in our gun sights with one already booked in for Feb.   We will expand our Service offerings into more sports cars with the goal of becoming the best shop for supercar service in the Temecula Valley.  

I plan to travel as much, maybe more, to see many of you.  LOG will be in Austin this year and we will be there with a 111RS.  I'm sure another trip to England will happen along with a much overdue trip to Japan.  A trip to Canada is possible along with my hometown, Detroit.  West Coast Lotus Meet will be held so a NorCal trip is guaranteed.  At least two Tech Seminars and a new HQ Warming Party (see below) are planned along with a Track Day or two and possibly a Wine Run.

We've identified several products that we plan to develop and introduce in 2024.  Our goal to keep the 111 cars on the road helps focus what parts we work on.  Expect some sexy items and a few more mundane items.  Emira parts are high on the list as they begin deliveries.  We sold our first tasty bit in 2004 - 20yrs ago!

The biggest recent development is that we should be in a building of our own.  We have found a building and opened escrow in Dec '23.  We will share it with my other company, Brand Assassins, as they need space as well.  Assuming the SBA loan process goes smoothly, we should be holding keys in March!

Needless to say, 2024 is going to be a fun year.  Delivering high quality parts and service remains our key mission and we appreciate all of you who continue to support us!