Another year has come to a close and I am grateful that we are still kickin' asphalt! Purchasing a building in Temecula assures that we can continue to support this community for decades to come. We introduced some new parts, completed several car builds, enhanced our services and either hosted, sponsored or attended dozens of events. It has been a productive and fun year!Parts
Tuning advancements were one of our biggest accomplishments in 2024. We were the first to tune an EvoraGT to 500hp using the stock ECU. Brent@Xclusive has made significant steps on both Evora and Elise/Exige ECUs. Our CARB plans were delayed as the building purchase demanded money that we had saved - City Code compliance is an expensive investment! We are excited to say that this partnership with Xclusive will continue to bear fruit as Brent plans to move out West in 2025!
Our Nitron 46mm Singles - S111 Spec was a great hit for us. This suspension has been on our 111RS for a couple of years and has performed well on the dozens of canyon runs, track days and road trips that I have taken. Our batTRAY product is working out great for clients who want to run full sized batteries. Our TEMPkit and OILPTkit are two solutions designed to integrate with the AiM MX2E and provide needed info.
We redesigned and reintroduced the much requested V2subFIX2. We've redesigned our baffled fuel tank with no moving parts (see above image). Our 111tank is the right way to fix fuel starvation as it requires no modifications to your existing fuel system. Our DW65c Fuel Pump is a natural upgrade to install at the same time.We have also been looking for lower cost solutions. We introduced a lower cost fix for the factory oil lines with our oilLINEfittings. Plus we have a new supplier for 1 piece brake rotors that are a great low cost alternative to OE. Our new 111Rcoil is an excellent value - we've been running it in our 111RS all year long.
Emira parts were added to our offering now that the cars are on the roads. We have a CAI, Muffler, Decat, Nitrons, Wheels and Springs! Now that the AMG-engined cars are being delivered, we hope to see even more excitement.
ServiceWe serviced over 125 cars which is a 25% increase over last year. Our goal is to become the best performance shop in the Temecula Valley area for driver's cars. We've added an additional lift and our own AC Machine which allowed us to develop a comprehensive diag service. Clients from around the country continue to send us their cars. We're humbled by their willingness to send us their cars. Every car that comes here gets our TLC - and thankfully we stock so many of the parts needed to upgrade them quickly. Though if I am honest, servicing old cars can sometimes be a real challenge!
Our new building has been key to our increased abilities and efficiency. With a fully fenced in yard, with space for a 40ft container, we have the room to add the tools and equipment to properly service our clients cars.
Car Builds
We completed three 111RS builds this year and a Drakan (almost two)! Refreshing the 111 platform is a key goal of ours. Giving worn out Lotus a new lease on life is what our 111RS program is accomplishing. These cars have been amazing and the tribute 111RS (see above) that we built to honor a fallen Navy Seal was especially heart-warming for us.
Drakan #9 was completed and shipped to her new owner in FL. This was a new color combo that we had not done in the previous 8 cars. It looked really fantastic in those colors and with the aero kit. Did I mention it remains one of the most ferocious yet driveable car I've ever driven? Clearly I am biased! We plan to build 5 more in 2025 - supply chain headaches be damned!
An Electrogenic EV conversion was also a big accomplishment for our team this year when we completed a '66 Jag XKE. We have another Series 3 car and a Defender 90 that we will be completing in early 2025. They introduced a Miata and classic Mini kits that I look forward to installing soon - anyone interested?
This was an EPIC year! I had the chance to meet and drive with many of you around the country. The highlight had to be the trip I took from Lotus of Detroit to the Lotus vs the Dragon event in TN. Wow! It was one of the best road trips I have EVER taken and will be lodged firmly in my grey matter forever. I also attended LOG43 and WCLM which were wonderful events. These events require so much planning and effort - kudos to all who slave away so that we can have so much fun.
Hanging out with like-minded enthusiasts is something I truly enjoy. I love the thrill of driving these cars but the comraderie that comes from these events is a close second! I had the true priviledge of spending time with so many of you this year!
We hosted several events including our Grand Opening and 2econd Saturdays events at our shop this year. This monthly gathering has been fun as we change up the format each month.
The Tech Seminar with Nitron was a treat for us tech geeks as Guy Evans took us all through the basics (and then some) of suspensions. We hosted several artist exhibitions at these events in partnership with my other company Brand Assassins. Other
I have started many businesses since 2000, many of which launced on the coat tails of an existing business I had. Sector111 started from Filter Market. Drakan Cars came from Sector111. Other companies, including Rev111 or KappaSphere were ultimately sold while others shut down. Sector111 has been repositioned as a Lotus focused parts brand.
InoKinetic continues to spawn other companies, including Brand Assassins and my wife's venture, Stacy Sorts. Stacy has been pivotal to our success and longevity. She start a professional organizing business a few years ago and it has found it's legs in 2024. Stacy Sorts grew by 25% and continues to thrive with Stacy more energized than ever before. She has found her calling and I could not be more proud of her!
We have been fairly active with new Youtube videos, IG and FB posts along with Forums. Though I prefer to hang out and talk in person, I know that these other methods of interacting are critical. 2025 Projections
I have a great team that I know will continue to provide premium parts and service to you. Our Core Values: Integrity, Quality, Communication, Resuts and Persistance drive us to serve all of you. We have plenty more new parts, car builds and events that we plan to commercialize, host or support in 2025.
Emira is high on our list for some TLC. I think an AMG-engined Emira will make it's way into our garage for tuning. It seems to the right choice for track use and Brent has already cracked the AMG engine ECU so we feel we have a good shot at it. He is already working on the V6 engine car's ECU as well. This will be first.
Alfa 4C parts and service are high on our list for the new year. Jorge is one our techs that is Alfa/Maserati/Ferrari/Fiat Dealer trained. He knows the 4C so we need to promote our capabilities!
The other car that is going to get some attention is the C8 Vette. This car impressed after a weekend of driving Nitron's Stingray. We plan to invest some resources into these cars to provide support to the thousands of cars that are on the roads in SoCal!
The 111 platform will, no doubt, get more love. We now have the space to scale-up our Lotus Boneyard effort. These cars remain at our core and always will. We believe that cars like them will not be seen, new, again. I'm committed to help keep these cars on the roads/tracks for as long as I am alive.
Your support and enthusiasm keeps us pumped and glad to be working on things we love. Thanks to all of you. Never hesitate to reach out with your questions, comments and suggestions! Have a great New Year!
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